Terry Rich, CEO, Iowa Lottery, presented information on the Powerball Power Cruise national campaign. “We are putting together a value-added promotion with Royal Caribbean Cruises. We…
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Tracey Cohen, Interim Executive Director, D.C. Lottery, spoke about the current and future state of the D.C. Lottery. The D.C. Lottery operates the only city lottery…
Shan Daniels, Chief, Brand Management, Florida Lottery, discussed “Florida Lottery: Brand Management Fall Activities.” This included the Fantasy 5 College Football Promotion, 2015 Ice Cream Socials,…
Mike Purcell, Director of Sales, Florida Lottery, presented “Florida Lottery: Achieving Record Sales.” The Florida Lottery is the only U.S. lottery to achieve double digit scratch…
Kristen Knape, Strategic Planning Director, David & Goliath, examined the differences between consumers’ expectations versus appreciation for a brand. For example, consumers expect soap to keep…
Jay Finks, Director of Marketing & Administration, Oklahoma Lottery Commission (OLC), presented “Building Strategic Solutions by Challenging Status Quo.” He examined ways that OLC is finding…
Colleen O’Neil, Marketing Director, Kansas Lottery & John Nohe, President & CEO, JNA Advertising, co-presented “Zombie Adventure Scratch Game.” Instead of a second chance prize, the…
Jennifer Gove, VP, Group Account Director, Olson, put the spotlight on “Building the Minnesota Lottery Brand.” While the lottery has been an iconic brand in the…
Tom Douty, Digital Strategy Director, OLSON, examined “Digital Experiences: Beyond the Transactions.” He stressed that lottery players are hungry for digital experiences that entertain, add value…
Nadine Tull, Business Director, Cole & Weber, presented “Winning with Washington’s Lottery.” Research showed that “a hurdle to lottery play and attracting a millennial player base…