Charles McIntyre, Executive Director, New Hampshire Lottery, put the spotlight on its Chuck McLuck advertising campaign. This infamous explorer initially was featured in lottery TV ads…
Browsing: Video
Frank Suarez, Deputy Executive Director, Marketing & Communications, North Carolina Education Lottery (NCEL), discussed “Driving Loyalty & Engagement with Rewards and 2nd Chance Programs.” NCEL offers…
Ulli Appelbaum, CEO & Chief Strategy Officer, First-The-Trousers, presented “Welcome to the Future.” He debunked a lot of myths. Online advertising isn’t living up to its…
Randy Warick, Assistant Marketing Director, Washington’s Lottery, focused on “Friction Points in Your Player’s Journey.” He said the digitally enabled consumer has changed the game. As…
Dennis Franczak, CEO, FuseIdeas, discussed “Knowing & Marketing to Millennials.” A $200 billion audience, millennials present unique challenges for lotteries. For example, millennials are tough to…
Karen Aucoin, Manager, Corporate Assets, Atlantic Lottery Corp. (ALC), presented “2015 Sponsorship Marketing Program.” ALC’s Community Festival Program has become a powerful conduit for telling its…
Andrew Leeper, Creative Coordinator, Texas Lottery, presented “Creating Moments.” There is increased millennial demand for experiential. Live and digital experiences are beginning to merge more. Evolving…
Gary Grief, Executive Director, Texas Lottery and Gregory Smith, Executive Director, Vermont Lottery, co-presented “Powerball Jackpot Management System: Optimizing the Future.” The U.S. lotteries were overdue…
Ken Schulzke, VP, Strategy & Advertising, WCLC, put the spotlight on the Canadian lotteries’ jackpot management system with “Keep Calm and Make Your Own Luck.” Schulzke…
Gordon Medenica, Director, Maryland Lottery & Gaming Control Agency, stressed the importance of inclusion: “From my perspective though in going through the process, was to also…