eInstant game sales climbed dramatically for U.S. lotteries in fiscal 2020. Six U.S. lotteries (Georgia, Kentucky, Michigan, New Hampshire, Pennsylvania and Rhode Island) sold eInstants. Total eInstant revenues climbed 52% to $335.7 million in fiscal 2020, up from $220.9 million in fiscal 2019.

Virginia Lottery launched its new iLottery platform on July 1, 2020. The lottery started with 12 launch games. It expects to add 30 more eInstant games during fiscal 2021.

In Europe, multiple lottery organizations have been selling eInstant games for over 15 years. The U.K. National Lottery began selling eInstants in February 2003.

North American Roundup

Below is a roundup of best selling eInstant games in fiscal 2020 by lotteries which could complete the La Fleur’s Magazine survey. Not all lotteries are represented. The full data report is available to subscribers to La Fleur’s Magazine. The cost is $199 a year for a digital subscription.

Atlantic Lottery Corp.

Atlantic Lottery Corp. (ALC) launched eInstant games in May 2007 in partnership. The best selling eInstant game in fiscal 2020 in total sales was Jungle Tumble (vendor: IWG). Total game sales were $9.8 million. It was sold for 28 weeks. The game featured an 84.4% payout. It offered price points ranging from C$0.10 to C$20.

In fiscal 2020, ALC sold multi-price, multi-ticket, breakopen, fix and progressive games. The lottery sold 63 eInstant games concurrently in fiscal 2020. It offered price points ranging from C$0.10 to C$20.

B.C. Lottery Corp.

B.C. Lottery Corp. (BCLC) launched eInstant games in February 2006. The best selling eInstant game in fiscal 2020 in total sales was Chain Reactors Super Trails (vendor: Scientific Games). Total game sales were not released. It was sold for 52 weeks. The game featured an 95.1% payout. It offered price points ranging from C$0.01 to C$500 (dynamic pricing). The lottery sold 95 eInstant games concurrently in fiscal 2020.

Kentucky Lottery Corp.

Kentucky Lottery Corp. (KLC) launched eInstant games in April 2016. The best selling eInstant game in fiscal 2020 in total sales was Wheel of Fortune On the Road (vendor: IGT). Total game sales were $2.5 million. It was sold for 44 weeks. Average weekly sales totaled $56,818. The game featured an 80% payout. Currently, there are 54 eInstant games available on the platform. It offered price points ranging from $0.50 to $20. KLC will introduce $0.10 and $0.25 price points in fiscal 2021 with a few games.

Loto-Québec

Loto-Québec launched eInstant games in February 2015. The best selling eInstant game in fiscal 2020 in total sales was Chain Reactors Super Trails (vendor: Scientific Games). Total game sales were C$22.7 million. It was sold for 52 weeks. Average weekly sales totaled $428,425. The game featured a 93.99% payout. In fiscal 2020, Loto-Québec sold 71 eInstants concurrently; price points for eInstants ranged from C$0.01 to C$100. Most games are offered with multiple stakes.

Michigan Lottery

Michigan Lottery launched eInstant games in August 2014. The best selling eInstant game in fiscal 2020 in total sales was Instant Keno Multiplier (vendor: NeoGames Studio). Total game sales were $142.3 million. Average weekly sales totaled $2,736,269. Instant Game Multiplier was offered at nine different price points ($0.25, $0.50, $1, $2, $3, $4, $5, $10 and $20). It was sold for 52 weeks. The game featured an 87.6% payout. The lottery sold 100 eInstant games concurrently in fiscal 2020. It offered price points ranging from $0.05 to $30.

New Hampshire Lottery

New Hampshire Lottery launched eInstant games in September 2018 in partnership with NeoPollard Interactive. The best selling eInstant game in fiscal 2020 in total NGR was Queen of Diamonds (Vendor: NeoGames Studio). Total NGR sales were $1.2 million. The game was sold at $0.05, $0.10, $0.25, $0.50 and $1. It was sold for 52 weeks. Average weekly NGR totaled $22,807. The game featured an 85% payout. In fiscal 2020, New Hampshire Lottery sold 36 eInstants concurrently. It offered price points for single ticket games ranging from $0.10 to $10.

Pennsylvania Lottery

Pennsylvania Lottery launched eInstant games in May 2018. The best selling eInstant game in fiscal 2020 in total sales was Pennsylvania Lottery Keystone Cash (Vendor: IWG). Total game sales were $70.1 million. Average weekly sales totaled $3,048,211. Keystone Cash was sold at multiple price points ($0.10, $0.50, $1, $2, $3, $5, $10, $20 and $30). It was sold for 23 weeks. The game featured an 88% payout. The lottery sold 72 eInstant games concurrently in fiscal 2020. It offered price points ranging from $0.05 to $30.

Virginia Lottery

Virginia Lottery launched eInstant games on July 1, 2020 in partnership with NeoGames Interactive. The best selling eInstant game in the first quarter of fiscal 2021 in total sales was Queen of Diamonds (Vendor: NeoGames Studio). Total 13-week game sales were $14.5 million. Average weekly sales totaled $1,115,744. Queen of Diamonds was sold at multiple price points ($0.05-$2). The game featured an 87.1% payout.

European Roundup

Austrian Lotteries

Austrian Lotteries launched eScratch games in December 2005. The best selling eInstant game in calendar 2019 in total sales was Super Cash Buster (Vendor: IWG). Total sales was 1.6 million euros. It was sold for 35 weeks. Average weekly sales totaled 45,329 euros. The game featured a 75% payout. The lottery sold 17 eScratch games concurrently in calendar 2019. It offered price points ranging from 10 cents to 3 euros. The full data report is available to subscribers to La Fleur’s Magazine. The cost is $199 a year for a digital subscription.

Loterie Nationale (Belgium)

Loterie Nationale launched eInstant games in July 2012. The best selling eInstant game in calendar 2019 in total sales was Emoti Collect (Vendor: IGT). Total game sales were 7.2 million euros. It was sold for 50 weeks. Average weekly sales totaled 144,640 euros. The game featured a 69% payout. Loterie Nationale sold 49 eInstant games concurrently in calendar 2019. It offered multiple price points ranging from 0.50 euros to 15 euros.

Hrvatska Lutrija (Croatia)

Hrvatska Lutrija launched eInstant games in August 2012. The best selling eInstant game in calendar 2019 in total sales was Uzmi sve (Vendor: NeoGames). Total game sales were 0.9 million HRK. The game was sold in multiple price points. It was sold for 52 weeks. Average weekly sales totaled 15,746 HRK. The game featured a 77% payout. The lottery sold 85 eInstant games concurrently in calendar 2019. It offered price points ranging from 0.20 HRK to 200 HRK.

FDJ (France)
La Française des Jeux (FDJ) launched eInstant games in April 2001. The best selling eInstant game in calendar 2019 in total sales was Cash. The game costs 5 euros. It was sold for 52 weeks. The game featured a 71% payout. FDJ could not provide some data, such as sales for individual games. FDJ sold 77 eInstant games concurrently in calendar 2019.

Sisal SpA (Italy)

Sisal SpA launched eInstant games in December 2011. The best selling eInstant game in calendar 2019 in total sales was VIP Black (Vendor: NeoGames). It was sold for 52 weeks. The game featured a 94% payout. Total sales was 5.26 million euros. It was sold for 52 weeks. Average weekly sales totaled 101,078 euros. Sisal sold 85 eInstant games concurrently in calendar 2019. It offered price points ranging from 0.01 euros to 5 euros.

Norsk Tipping (Norway)

Norsk Tipping launched eInstant games in January 2014. The best selling eInstant game in calendar 2019 in total sales was MillionFlax (Vendor: NGL). Total game sales were 177.2 million NOK. Average weekly sales were 3.4 million NOK. The game costs 25 NOK. It was sold for 52 weeks. The game featured a 62% payout. The lottery sold 20 different eInstant games in calendar 2019. It offered price points ranging from 8 NOK to 100 NOK.

Jogos Santa Casa (Portugal)

Jogos Santa Casa launched eInstant games in July 2013. The best selling eInstant game in calendar 2019 in total sales was 20X (Vendor: NeoGames). Total game sales were 1.4 million euros. The game costs 2 euros. It was sold for 52 weeks. Average weekly sales totaled 27,436 euros. The game featured a 70% payout. The lottery sold 84 eInstant games concurrently in calendar 2019. It offered price points ranging from 0.10 euros to 10 euros.

Loterie Romande

Switzerland’s Loterie Romande launched eInstant games in July 2012. The best selling eInstant game in calendar 2019 in total sales was Multi Mots. Total game sales were 2.6 million CHF. The game costs 10 CHF. It was sold for 52 weeks. Average weekly sales totaled 49,320 CHF. The game featured a 65% payout. The lottery sold 27 eInstant games concurrently in calendar 2019. It offered price points ranging from 1 CHF to 15 CHF.

U.K. National Lottery

The U.K. National Lottery launched eInstant games in February 2003. The lottery typically sells 50 eInstant games live at any one time. The price of eInstants ranges from 25p to 10 pounds. U.K. National Lottery does not provide information on best-selling eInstant games. It is confidential.

La Fleur’s 2020 Compendium of Best Instant Tickets & eInstants

La Fleur’s 2020 Compendium of Best Instant Tickets & eInstants was published in December 2020. It provides the updated fiscal 2020 and calendar 2019 data of best selling instant tickets and eInstants sold in U.S., Canada and Europe. The book is published as a secure PDF. It costs $750. There is an additional charge for the FY96-Fy20 Excel database; there are discounted rates for lottery organization (government).