PANELISTS - Gregg Edgar, Executive Director, Arizona Lottery - Mike Purcell, Senior Vice President, Sales & Marketing, Kentucky Lottery Corp. - Ryan Mindell, Lottery Operations Director, Texas Lottery - Moderator: Terri Markle, Publisher, La Fleur’s Magazine
Ryan Mindell, Lottery Operations Director, Texas Lottery and Andrew Leeper, Brand Strategy Coordinator, Texas Lottery examined “How Constraints Fuel Innovation.” From budget cuts to legislative mandates, constraints surround lotteries every day. “In Texas, we’ve got our own long list of constraints. We can’t sell digitally. We can’t show change of lifestyle in our [...]
PANELISTS - Bret Toyne, Executive Director, MUSL - Drew Svitko, Executive Director, Pennsylvania Lottery - Gary Grief, Executive Director, Texas Lottery - Robert Tirloni, Products Manager, Texas Lottery - Moderator: Terri Markle, Publisher, La Fleur’s Magazine
Two back-to-back panels focused on the U.S. lottery industry’s YOY declining sales in fiscal 2020 as a result of the $1.5 billion Powerball jackpot and $700 million Mega Millions rollup in 2018. In the FY20 Lottery Director Panel, participants were asked how they are attempting to close the sales gap. “We are looking at the [...]
Texas Lottery Executive Director Gary Grief delivered the welcome address. It set the tone for the conference, which emphasized how innovative lotteries can do more with less. “How do we continue to raise the bar without iLottery, ad budget, VLTs? The answer is innovation,” stressed Grief. “Texas Lottery has been a leader in innovation while [...]
Colorado Lottery Director Tom Seaver presented “Play On—Getting Our Brand Under Our Fingernails.” On October 19, 2019, the Colorado Lottery sponsored a first-ever community cleanup of the Arkansas River through 7.6 miles of Pueblo, Colorado. Working with partners from the Sierra Club, Colorado Parks and Wildlife, Pueblo Parks and Recreation and volunteers for Outdoor Colorado, [...]
Helene Keeley, Deputy Director, Delaware Lottery provided an insider’s perspective on how lotteries can work with their state legislators. Having served 22 years in the Delaware House of Representatives, Keeley discussed how to approach and discuss lottery-related business with state legislative members. She gave advice on communicating with legislators. “In many states the legislator is [...]
Next Greg Grissom, SVP, Corporate Development, Houston Texans, discussed the NFL team’s corporate partnership with the Texas Lottery. It has been sustained over 10 years through a branded scratch-off game with unique second-chance prize drawings. Grissom highlighted the key components of the partnership, the benefits for both the Texas Lottery and the Houston [...]
