Aristocrat Interactive Gold Sponsor Presentation—A New Frontier of Connected Experiences: Redefining Industry Relationships
Shane Taylor, Account Director, Aristocrat Interactive, shared how the company is reshaping collaboration by integrating former lottery staff into its account teams. He then previewed New Hampshire Lottery’s upcoming Spin a Win Wheel loyalty experience and teased the launch of the first virtual sports iLottery game in Virginia. Taylor also underscored the importance of player-centric app design and long-term trust-building in vendor-lottery relationships.
“Success, like I said, isn’t defined by the vendor. Success belongs to the lottery,” Taylor said.