Experiences That Stick: Digital Strategies That Keep Customers Coming Back
– Tina Wolf, VP Product Strategy and Growth, Allwyn North America
– Brad Heathcote, Director of Digital Products, Allwyn North America
Providing a digital, mobile-first experience helps lotteries attract new players and increases “stickiness” or retention. With 92% of U.S. adults owning a smartphone, it’s no surprise that players want to engage with brands where they are. Whether your lottery sells only in retail or offers online play, digital solutions can create a cross-channel experience that delivers additional value to your players and keeps them coming back, while creating a broader database of players to responsibly grow lottery revenues.