Second-chance promotions are still one of the most exciting ways for lotteries to spur engagement and connect directly with players. Take the recent Gems $7 Million…
Day: October 10, 2022
By Stephen Ortiz, Director, Marketing & Sales, Kansas Lottery (Unabridged Version Here) The focus for FY23 is around the continued engagement of existing members and increased…
By Merrill Fullerton, eCommerce Growth, Atlantic Lottery Corporation Last year, 2nd Chance evolved from a contest to a platform, offering monthly prize draws, but also incremental…
“We increased our mobile cashing to $25k, updated the Welcome Journey for new members, reorganized our website header to isolate and highlight the MyLotto Rewards section,…
By Stephen Ortiz, Director, Marketing & Sales, Kansas Lottery One enhancement worth mentioning would be the Coupon Wallet/Storage Enhancement that launched in FY21. It has been…
By Joshua Johnston, Deputy Director, Washington’s Lottery First, I’d like to talk about the strategic reasoning for developing and enhancing our MY LOTTERY 360. As a…
By Randy Spielman, Deputy Executive Director, Product Development and Digital Gaming, N.C. Education Lottery In FY22, the NCEL’s Lucke-Rewards loyalty program launched a number of special…
Brandmovers is a global leader with over 20 years of experience designing and executing engaging promotions and loyalty programs that build genuine connections between brands and…
Splashdot is trusted by all Canadian lotteries for digital contests, promotions, loyalty, and player programs and has now set its sights on expansion into the United…
La Fleur’s September October 2022 – Focusing on Loyalty