It is no secret that to optimize lottery product sales at retail, standing out among the clutter is key. In fact, research shows that approximately half…
Month: April 2023
BCLC launched its sixth omni-channel ticket, 88 Fortunes, in January. “This [$5] ticket targets those who play or are interested in playing across our three channels:…
The Oregon Lottery’s winter 2023 marketing is focused on Second Chance and Mobile App adoption. “We’re dedicated to growing our 1:1 relationship with our players. The…
In June 2023, Atlantic Lottery Corp. (ALC) will launch Mega 360 as a Scratch’N Win ticket and an Instant Wins game on alc.ca. “This game will…
The New Mexico Lottery ran two big draw game promotions in the first quarter of calendar 2022. The Mega Millions Bonus Promotion began January 30th with…
A new draw game “popped” into the “Magnolia State” in the autumn when the Mississippi Lottery Corp. launched Cash Pop. There are two Cash Pop drawings…
Camelot is delighted to announce that National Lottery retailers are correctly asking for ID as proof of age at the first time of asking at the…
Massachusetts Governor Maura Healey expressed her support for legalizing online sales of the state’s lottery during an interview with GBH’s “Boston Public Radio” on Friday. She…
Washington Governor Jay Inslee has appointed Eric Pettigrew to be the new director of the Washington State Lottery Commission from May 1, 2023, replacing Marcus Glasper…