La Fleurs Jan/Feb 2021 – The Jackpot Is Up To What?
Month: August 2023
Limited Rollouts Ammie Smith, Director of Product Development, South Carolina Education Lottery In FY23, we decreased the number of $1 game launches from 17 to 9…
The North Carolina Lottery Commission has appointed Sterl Carpenter from Massachusetts to oversee the new sports betting division. Carpenter, with over 30 years of gaming industry…
Appeal Avi Levy Instant Marketing Director, Mifal Hapais (the Israeli National Lottery) All lotteries want instant tickets to appeal to new players. A customer who comes to a…
Strategic Player Catering North Carolina Education Lottery’s (NCEL) The North Carolina Education Lottery’s (NCEL) scratch-off portfolio plan shows how its response to changes in players’ preferences…
Strengthening “Core” Games Erin León, Product Manager, Northstar New Jersey As seen across the industry, player spending continues to migrate towards premium price point games. In…
Balancing Price Points Susan S. Clayton, Director of Products, Louisiana Lottery Our marketing strategy for $1 and $2 scratch-off games aims to strike a balance between…
Launch Cadence Dale Bowersock, Scratch Ticket Strategy Coordinator, Texas Lottery The demand for higher price points and the limited bins available at retail has forced the…
Research and See Christopher Rogers, Deputy Director, Marketing and Products, Arizona Lottery The Arizona Lottery is closely watching the sales of lower price point scratchers. Internally,…
Scientific Games announces the successful launch of a new central gaming system for Latvijas Loto. The launch was highlighted by a seamless transition from the company’s…