Panelists: Gary Grief, Executive Director, Texas Lottery Drew Svitko, Executive Director, Pennsylvania Lottery Lester Elder, Executive Director, Missouri Lottery Mark Bracken, Executive Director, Massachusetts State Lottery…
Year: 2023
Panelists: Adam Owens, Communications Manager, North Carolina Education Lottery Kari Blankenship, Promotions Manager, West Virginia Lottery Moderator: Terri Markle, Publisher, La Fleur’s Magazine
As President and CEO of the National Medal of Honor Museum Foundation, Chris Cassidy is leading the project designed to pay tribute to Medal of Honor…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Amber-Seale-Marketing_LaFleurs_NOV2023_FINAL_12.5.23.pdf As digital media continues to evolve, the Florida Lottery has been adapting our social and digital media platforms to take full advantage of…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Ashley-McNatt-McNatt-Presentation-LaFleurs-Conf.-Austin.pdf In February, the Arkansas Scholarship Lottery relaunched an improved mobile app. The AR Lottery + Club app’s improved design, new navigation, and biometric…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Dustin-Thompson-Hoosier-Influencer-Partnerships_11.20.23_FINAL.pdf With the rise of social media influencers and paid partnerships, there has never been a better time to utilize content creators as an…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/KELLY-CORTEZ-PA-Lottery-Influencer-Marketing-FINAL.pdf A grown man in an elf costume running through the streets of Philadelphia giving out holiday-themed Lottery Scratch-Offs? Now, that’s engaging content! Learn…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Maryland-Lottery-MD-Lottery-Cash-Bash-Presentation_Final-2-UNSURE.pdf Throughout 2023, the Maryland Lottery celebrated its 50th Anniversary with exciting product launches and promotions, all leading up to one culminating event—the 50th Anniversary Cash…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Carolyn-Cabell_New-Mexico-Lottery.pdf The New Mexico Lottery launched a family of instant games called ORO, after the Spanish word for gold. The four games featured dazzling…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Ryan-Mindell-Scratch-Tickets-2.0-Ryan-Mindell.pdf Scratch tickets are the most important product in the lottery world. Lotteries have made huge advancements in portfolio planning, prize structure, and launch…