DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Dale-Bowersock-Merrill-Fullerton_TX-Alchemy3_v2.pdf The Texas Lottery and Alchemy3 have developed a promotion unlike any others that have come before it. Together they have created a promotion…
Year: 2023
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Jake-Myers-Atmosphere-TV_SVU-FINAL_102323.pdf With its advent, CTV fundamentally changed the experience of watching and advertising on television. It provided an immediate advantage to the American consumer…
By Joseph Cosgriff, Director of Security, North Carolina Education Lottery The U.S. lottery industry is at a juncture. With the adoption of digital platforms and increased…
iLottery games have come a long way since 2014 when Scientific Games launched the first eInstant in the U.S. Today, SG Studios is fresh off the…
Lottery has long been considered an impulse purchase category. When paying for an unrelated item at a convenience or grocery store, shoppers routinely spot eye-catching instant…
The December holidays have always benefited the lottery industry, but for several lotteries, they represent a missed opportunity. The influx of casual players can potentially improve…
“The Lucky Pik game show elevates traditional promotional programs by offering a dynamic and engaging mechanism for awarding prizes, whether it’s in the form of cash…