Licensed games with broad appeal, strong brand recognition, and diverse prizing and promotional opportunities are a proven strategy for acquiring new lottery players and engaging existing…
Year: 2024
Derek Gwaltney, from the age of 10, had an entrepreneurial mindset where he would wander around the boundaries of local golf courses, finding lost golf balls.…
In July this year, the Illinois Lottery celebrated 50 years of playing, winning, and giving back to good causes. To celebrate, the Lottery embraced ‘70s nostalgia…
TV Commercials “NJ Lottery | It’s A Jersey Thing Scratch-Offs” campaign by New Jersey Lottery, released on July 26, 2024, features two commercials that spotlight the…
Scientific Games continues to expand its SG Content Hub Partner Program with Inspired Entertainment joining the lottery industry’s premiere content delivery platform. Inspired’s portfolio of lifelike…
The New Jersey Lottery honors Gloria A. Decker, a pioneering former Executive Director who passed away at 91. Decker served from 1977 to 1982 and was…
The Massachusetts State Lottery has announced an “Intent to Post” for “Online Lottery Consulting Services,” signaling plans to procure services. This notice can be accessed on…
La Fleurs Magazine – July August 2024 Issue – Thrift Drop
It’s that time once again when the Olympics rolls around and brings together people from all over the world. Paris 2024 represents more than a major…
The Idaho Lottery celebrated its 35th Anniversary with a variety of events and promotions across the state. Highlights include special edition scratch tickets and a rolling…