Keno Payouts & Bruins Partnership Download Presentation Mark William Bracken, Executive Director, and Kristen Chaput, Product Manager, Massachusetts Lottery, outlined how the state’s three-decade evolution of…
Year: 2025
Bringing iLottery to WV’s Winning Hand Download Presentation Danielle Snidow, Deputy Director of Marketing, West Virginia Lottery, and Jessica Powell, Head of Ignite Player Marketing, NeoPollard…
New iLottery Initiatives Panel: What Happened and What Did You Learn? Frank Suarez, President & CEO, Connecticut Lottery Helene Keeley, Executive Director, Delaware Lottery Stephen Durrell,…
Trading the Platform Download Presentation Nicole Schaefer, Director of Media Channels, Allwyn North America and Scott Gillard, Chief of Staff, Illinois Department of the Lottery, outlined…
Loyalty: The Driving Force Behind iLottery Success Download Presentation Stephen Ortiz, Director of Sales & Marketing, Kansas Lottery, shared the seven-year loyalty journey that laid the…
Keynote: Creating a Winning Formula On and Off the Track James Bunbury, Director of Partnerships, McLaren Formula 1 Team, shared how the organization’s high-performance culture drives…
Keynote—Chicago Bulls: Sports Partnerships and the Marketing Landscape Download Presentation Kicking off Day 2 with the opening keynote were Megan Donovan, VP, Partnership Marketing, and Luka…
SOCIAL MEDIA IMPROVEMENTS: An Engaging Story Download Presentation Gary Kohn, Senior Marketing and Communications Specialist, Wisconsin Lottery, shared the yearlong strategy to boost engagement across the…
Maximizing Impact: Leveraging Earned Media to Strengthen Paid Campaigns Download Presentation Cydeni Carter, Public Information Officer, Arizona Lottery, shared how Arizona Lottery strategically weaves earned media…
Gold+ Sponsor Panel: Digital Infrastructure and Optimizing the Multi-Channel Experience The Gold+ Sponsor panel, Digital Infrastructure and Optimizing the Multi-Channel Experience, showed how lotteries can future-proof…