Ammie Smith, Chief of Product, SC Education Lottery From October through December of last year, we introduced Cash Pop Bonus, aligning with the same promotional window…
Month: April 2026
Monica Bischoff, Product Manager, Kentucky Lottery We’re researching Fast Play enhancements for late 2026. These enhancements include adding a second progressive jackpot, extending our current progressive…
Hayley Ross, Game Portfolio Manager, Florida Lottery In April of 2025, we enhanced our GROUPER® Sampler offering. The rollout was supported by a comprehensive marketing strategy…
Marisa Zimmerman, Chief Revenue Officer, Allwyn North America for the Illinois Lottery HotWins is the exciting new game from the Illinois Lottery, designed to transform lottery…
Brittany D’Haenens, Senior Director of Marketing, Hoosier Lottery We introduced a multi-channel marketing campaign to support the launch of Millionaire For Life™ centered around the tagline,…
The New York Lottery’s NYL+ loyalty program runs its Mets Swing 4 the Fences promotion, with Fan of the Game prizes and a $40,000 season grand prize.
By Spurrier Group We have all experienced it. We go to conferences, listen to keynotes about artificial intelligence (AI), sit through “breakthrough” sessions about the future—and…
Within the lottery industry, sales from Extended Play tickets remains one of the instant game category’s most important growth centers. Word-based formats in particular have delivered…
As the lottery industry continues to evolve and modernize, more U.S. jurisdictions are offering digital sales. While online sales channels are growing, player expectations are shifting,…
The High Court has rejected in full the legal challenges brought by The New Lottery Company and Northern & Shell against the Gambling Commission over the…