West Virginia Lottery hosted a new type of treasure hunt for their players at the Charleston Dirty Birds Light the Night event. The contest ran from…
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The Dunning-Kruger effect posits that individuals with limited knowledge on a subject tend to overestimate their understanding. Ironically, the more a person learns, the more their…
In 2023, many lotteries used influencers to encourage players to purchase lottery gifts for the holidays. We have compiled all the Instagram posts we could find…
By Joseph Cosgriff, Director of Security, North Carolina Education Lottery The U.S. lottery industry is at a juncture. With the adoption of digital platforms and increased…
In the heart of Mississippi’s Gulf Coast, Cruisin’ the Coast is an annual celebration of antique, classic, and hot rod vehicles, accompanied by nostalgic music. It’s…
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By Patrick Bentley, IGT Senior Director of Marketing and Sales Development, North America In the past few years, several lotteries have explored the potential to grow…
While $1 scratch games have long been a U.S. industry staple, consumer demand for the price point has steadily declined for the past decade and a…
The Bigger Picture Lotteries are increasingly pondering the fate of $1 instant tickets, with some even arguing for their removal; however, the potential consequences this decision…
Embracing the unfolding tapestry of 2023, lottery retailers have found themselves navigating a dynamic landscape marked by formidable staffing challenges and ever-shifting currents of consumer shopping…