Licensed brands play a fundamental role in the game portfolio, but they are beginning to be used differently throughout the lottery ecosystem. These new roles emphasize…
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They can be kooky, spooky, and altogether ooky, but the first family of gloom is more appealing than ever! The California Lottery, Mississippi Lottery Corp., Pennsylvania…
When used effectively, brands are an authentic way to connect with players and link the retail and all-important digital experience to drive lottery revenues. However, considering…
A well-known innovator, Steve Jobs, observed, “Great things in business are never done by one person. They’re done by a team of people.” IGT iLottery Services…
Digital platform upgrade unlocks new potential It’s a win-win for the Georgia Lottery Corporation (GLC) and its players with the new upgrade of IGT’s iLottery platform…
Pandemic and workforce challenges have forced retailers all over the world to further increase operational efficiencies with decreased resources. To address this escalating need, many retailers…
By Kristen Pare, INTRALOT The emergence of state-sanctioned sports betting is one of the hottest topics in today’s lottery industry. With many states passing legislation to…
Scientific Games, a lottery company established in 1973, acquired two gaming companies (WMS and Bally Technologies) back to back in 2013 and 2014 and became a…
For the past two years, Iowans—and the rest of the country—have been on standby, cooped up inside. They’ve been bursting with the urge to get out of…
How Hoosier Lottery’s annualized process supports success in an expanding retail landscape Need to produce 88 unique retail promotions in one year, spanning 524 weeks’ worth…