By the 2nd quarter of 2021, the U.S. economy had recovered to its pre-pandemic GDP levels, surpassing all expectations formed at the onset of COVID-19. Around…
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In January and February, the lotteries in Florida, South Carolina, Virginia, and West Virginia became the latest to offer players the excitement of IGT’s proprietary draw-based…
Lotto Game Sales Increase 52% with Instant Win Add For Leslie Badger, putting a new twist on traditional lottery products is nothing new. She’s worked on…
Lottery has been around for longer than one would think. The word ‘lottery’ was formed centuries ago and originates from the German word ‘hleut’, which means…
The Idaho Lottery launched a fascinating omnichannel campaign based on Alchemy3’s Cabela’s brand. They took a unique approach by intentionally downplaying the brand on the face…
On the evening of January 22, John S. from Jasper, Ga., settled in for the night. Opening the Georgia Lottery Corporation (GLC) app, he played the…
The Virginia Lottery wanted to take a holistic look at its scratch tickets. So, when it issued its most recent scratch ticket request for proposal (RFP),…
During the January 2021 billion-dollar jackpot run, the Pennsylvania Lottery had 60,000 first-time depositors, four times more than any calendar month in the prior year. The…
Are your teams taking full advantage of this unique industry tool? On the scale of useful innovations, “RMI is a breakthrough for the industry,” enthused one…
Maine, New Hampshire & Vermont Lotteries send players to tour with Superstar Lee Brice The Maine, Vermont, and New Hampshire Lotteries, known as the Tri-State Bloc,…