By Nikolina Gabelica, Head of Lottery at EveryMatrix As the lottery and iLottery sectors rapidly evolve—driven by digitization, shifting player expectations, and rising demands for integrity—one…
Browsing: Vendor Story
By Frank Cecchini, Head of Lottery, Evoplay There’s been plenty of talk about modernizing online lotteries—especially with younger generations in mind. Millennials and Gen Z are…
In April 2025, Derek Gwaltney, Founder & CEO of Atlas Experiences, had only 15 minutes to get three winners seated somewhere in the Milwaukee Bucks stadium,…
Are eInstant jackpot games the key to unlocking your iLottery’s full potential? Many lotteries are already seeing results by integrating these games into their portfolios. From…
The self-service market is already sizeable, accounting for more than $31 billion in the U.S. alone. However, new use cases and innovations are projected to propel…
Leslie Badger, Vice President of Lottery Content at Scientific Games, offers an expert perspective on several draw game trends reshaping the industry. From increasing the price…
The global online lottery market continues to grow. According to external data, it was valued at $11.5 billion in 2024 and is expected to reach $18.16…
Since the post-pandemic boom in experiential marketing, lotteries have pushed the boundaries of second-chance promotions. These prizes grab attention but must also deliver experiences that tap…
Success begins with strategy. In the retail landscape, a well-defined merchandising strategy that incorporates the science behind consumer behavior and fosters customer loyalty will produce impactful…
La Fleur’s sat down with Karri Paavilainen, IGT Vice President, iLottery Products and Services, to discuss how IGT’s Player Marketing Services team helped deliver over 600…