Veikkaus’ operating environment and business volume have undergone profound changes in the past few years. As a result, the company needs to come up with new…
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The Minnesota Lottery’s Summer of Fun focuses on finding “Winnesota” when you play the spotlight summer scratch game. In addition to its marketing and POS, Minnesota…
La Fleur’s Magazine’s new series—Quote of the Week—features interviews with lottery directors about what’s ahead for their organizations in fiscal 2022. We will feature a different…
The top licensed brand report examines consumers’ favorite licensed brands instant games each year. La Fleur’s Magazine surveyed Alchemy3, IGT, Pollard Banknote and Scientific Games for…
London, August 2021 – Lottery industry veteran Art Kiuttu joins the ABACUS Solutions North American team as a sales consultant. ABACUS Solutions International Group (ABACUS) is…
POWERBALL® is giving players more chances to win cash prizes and bigger jackpots with two exciting additions to America’s jackpot game! A new Monday drawing will…
The Louisiana Lottery is adding a third game to its family of daily numbers games that currently includes Pick 3 and Pick 4. With a top…
La Fleur’s Magazine’s new series—Quote of the Week—features interviews with lottery directors about what’s ahead for their organizations in fiscal 2022. We will feature a different…
The Iowa Lottery released its annual results on Wednesday, with its sales, proceeds to state causes, prizes to players, and commissions paid to Iowa retailers all…
Instead of running traditional TV ads, the Oregon Lottery creates long form digital video on a pretty regular basis. “We’ve made the strategic decision to be…