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Spain’s lottery retailer associations plan to protest outside SELAE’s Madrid headquarters on July 9, saying they need urgent measures to protect the commercial network’s economic viability and online-sales independence. The groups named in the Yogonet report are ANAPAL, Defensa Digital and Loteros en la Lucha, with the mobilization timed around SELAE’s traditional presentation of the Christmas Lottery ticket.

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Atlas Experiences, a leader in premium player engagement and experiential rewards, today announced a new partnership with country music superstar Dierks Bentley and the Arizona Lottery to produce an exclusive, private concert as part of the lottery’s Country Cash with Dierks Bentley promotion to celebrate its 45th anniversary.

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Butler, Shine, Stern & Partners (BSSP) today announced that California Lottery Commission has approved its selection as the California Lottery’s lead agency, with Canvas Worldwide serving as media agency, following a highly competitive review process involving 20 agencies and agency partnerships.

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