Atlas Experiences, a leader in premium player engagement and experiential rewards, today announced a new partnership with country music superstar Dierks Bentley and the Arizona Lottery to produce an exclusive, private concert as part of the lottery’s Country Cash with Dierks Bentley promotion to celebrate its 45th anniversary.
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Ireland’s National Lottery launched TLC: Think, Look, Check, a retailer age-verification and compliance campaign.
Pollard Banknote has added Bob Ross to its licensed games portfolio for printed and digital instant tickets.
Butler, Shine, Stern & Partners (BSSP) today announced that California Lottery Commission has approved its selection as the California Lottery’s lead agency, with Canvas Worldwide serving as media agency, following a highly competitive review process involving 20 agencies and agency partnerships.
Peter Sullivan is stepping back from his day-to-day DraftKings lottery role after the Jackpocket integration.
Strong Early Results Demonstrate Bright Future for the Lottoplay’s Games
Idaho’s H0504 bulk lottery ticket purchase restriction takes effect July 1, setting a $5,000-per-24-hour threshold for coordinated purchases.
Colorado Lottery announced July 1 that it is moving player-health materials to 1-800-MY-RESET while both helplines remain active.
Brightstar Lottery PLC announced today that it has signed an exclusive five-year extension agreement with Sony Pictures to continue developing and distributing Ghostbusters-themed omnichannel lottery games globally.
Allwyn strengthens its retail leadership team with the appointment of Nikki Vadera to lead the strategically important Scratchcards category.