Deborah Courtney, Director of Finance, Virginia Lottery Dan Coyne, Deputy Executive Director, Administration & Finance, Pennsylvania Lottery
Browsing: Conference
Robin Osborne, Managing Director and Kristen Knape, Associate Head of Strategy, David&Goliath explored (what may appear to be) mammoth emotional barriers that keep people from playing…
Tracey Cohen, COO, DC Lottery and Jodie Warren, Director of Campaign Management, MDB Communications co-presented “Better Together: The Ad Agency & Client Relationship Reimagined.” Advertising agencies…
Leo Mamorsky, CMO, Maryland Lottery & Gaming offered a 25-minute retrospective on “Great Lottery Advertising.” “Great lottery advertising takes more than a little luck,” said Mamorsky.…
Kara Sparks, Director, Products, Pennsylvania Lottery offered a scratcher case study on how the lottery’s instant sales are up $139 million YTD in fiscal 2019 thanks…
Kelley-Jaye Cleland, Director, Sales & Product Development and Maura McCann, Director, Marketing, New Hampshire Lottery examined how the lottery went from analog to digital in seven…
Merrill Fullerton, Marketing Manager, Instant Games, Atlantic Lottery Corp. (ALC) presented “The Power of One: How A Unified Instant Team Is Driving Sales & Players Online…
Kentucky’s Delacenserie looked at “Scratch-Off Best Practice.” The Kentucky Lottery Corp. (KLC) has an ambitious goal of generating $1 billion annually in Scratch Off Sales within…
Darrell Smith,VP, Sales & Marketing, SmartPlay gave opening remarks before showing the Smartplay Silver Sponsor video. “This is from the Illinois Lottery. Flowers Communications rented a…
Blake Jarrett & Company showed a Silver Sponsor video illustrating their projects and clients. “The one constant is change. We thrive on that. My background is…