– Sanam Bakhtiar, Director, Lottery Marketing, BCLC – Gary Grief, Executive Director, Texas Lottery – Moderator: Terri Markle, Publisher, La Fleur’s Magazine The North American Scratcher…
Browsing: Conference
Download this presentation Eddie O’Leary, President of COLAB, delivered “Introduction to Voice Experience for Lotteries.” It is based on how the Virginia Lottery case implemented Amazon…
Download this presentation Ludovico Calvi, President of Global Lottery Monitoring System (GLMS), examined sports betting industry innovation trends. “Sport betting is a tremendous vehicle for innovation…
Download this presentation Julien Brunet, Partner, Head of Strategy at CRI Agence, helped the audience to get “In That Head of Yours: Neuromarketing 101.” Behind every…
Download this presentation Marshall Behrns, Senior Content Innovation Specialist at BCLC, presented a case study about the Comedy Pull Tabs project that emerged from research on…
Download this presentation Karen Aucoin, Brand Manager, Corporate & Sponsorship at Atlantic Lottery Corp. (ALC), presented “When It Comes to Gaming, We Play to Win!” Aucoin…
Download this presentation Co-presenters Juliette Link, Senior Specialist at BCLC, and Juliann Ng, SVP at element54, presented “Market Landscape, Innovation Leads & Avenues: Bringing Segmentation to…
Download this presentation Karine Poirier, Director of Sales, Sponsorships at Equipe Spectre, spotlighted the creative process behind organizing the International Jazz Festival of Montreal. It is…
Download this presentation Anthony Palermo, Co-Founder & CEO of Connect’n’Go discussed “Experiential Entertainment: Connecting the Narrative.” Palermo said “wearable technology is revolutionizing the guest experience to…
Download this presentation Hugo Fournier, Director, Lead Strategist of Cossette, focused on “Connections: The Art of Creating Unexpected Connections to Build Memorable Experiences.” “While studying what…