Chris Rogers, Deputy Director, Marketing & Products, Arizona Lottery focused on its Arizona Storytellers program which it contracts with the USA Today-owned “Arizona Storytellers Project.” “Using…
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Amber Seale, Chief of Brand Management, Florida Lottery presented “Driving Brand Engagement & Affinity.” Seale discussed “how we leverage three core pillars: Play (the fun of…
Helene Keeley, Deputy Director, Delaware Lottery provided an insider’s perspective on how lotteries can work with their state legislators. Having served 22 years in the Delaware…
Scott Kenyon, Draw Games Product Manager, Massachusetts Lottery discussed the lottery’s draw games strategy. “As a lottery with a heavy focus on Instant Tickets and Keno,…
Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery showed how lotteries can increase draw game sales, in some cases by as much as 80%,…
Julie Terrell, Draw Games Coordinator, Texas Lottery focused on the April 2019 launch of the add-on Fireball game. To ignite the fire, the lottery focused on…
[pdf-embedder url=”https://lafleurs.com/wp-content/uploads/2019/12/Corporate-Partnership_Greg-Grissom_Houston-Texans.pdf” title=”Corporate Partnership_Greg Grissom_Houston Texans”] Next Greg Grissom, SVP, Corporate Development, Houston Texans, discussed the NFL team’s corporate partnership with the Texas Lottery. It has…
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– Shannon French-Demille, Marketing Manager, Jackpot & Regional Games, Atlantic Lottery – Sanam Bakhtiar, Director, Lottery Marketing, BCLC – Marie-Claudel Lalonde, Senior Director, Strategy & Marketing…
Download the presentation Andrew Leeper, Brand Strategy Coordinator at Texas Lottery, discussed its LUCK HAPPENS Concert Series. In 2019, the Texas Lottery teamed up with Tunein…