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Delacenserie presented “Kentucky Proud.” After assuming the leadership role at Kentucky Lottery Corp., Delacenserie was struck by how often he saw some form of “Kentucky Pride”…
Carlos Rodriguez, Director, Lottery Games, Connecticut Lottery Corp. (CLC), presented “Shifting Strategy: Synergy Between Product & Advertising.” Fiscal 2020 brought change to CLC’s instant strategy. “We…
Mike Purcell, Senior Vice President, Sales & Marketing, Kentucky Lottery Corp. (KLC), focused on why “Families Matter.” He discussed how scratch sales can be maximized through…
Tamara Dawson, Advertising Director, Lottery Games, Western Canada Lottery Corp. (WCLC), discussed the Big $pin, which is a $5 instant ticket which includes a spin prize.…