Panelists: – Greg Grissom, Senior VP, Corporate Development, Houston Texans – Gary Grief, Executive Director, Texas Lottery – Moderator: Terri Markle, Publisher, La Fleur’s Magazine In…
Browsing: Conference
Christian Hawley, Colorado Lottery’s Advertising & Marketing Director, and Shea Tullos, Cactus’ Creative Director, co-presented the lottery’s Prizes Remaining scratcher advertising campaigns. In an effort to…
Lindsay Yowell, Digital Customer Acquisition Manager, Virginia Lottery discussed the multi-phase launch of MobilePlay, which is a mobile, retail-tethered gaming solution. “MobilePlay essentially turns a player’s…
Texas Lottery Executive Director Gary Grief delivered the welcome address. It set the tone for the conference, which emphasized how innovative lotteries can do more with…
Jenna Mastalir, Associate Connections Director, Cole & Weber, discussed leveraging modern marketing principles to create effective campaigns.“Inspiring future growth requires that you are 100% clear on…
Andrea Bohorova, Senior Brand Strategist, Third Ear focused on “Storytelling In The Time Of Big Data.” Data-driven approaches are pivotal to uncovering actionable insights on which…
Yumi Prentice, President, David&Goliath presented “The Real Question In Storytelling: How True Is The Story? “As marketers, we’re blessed to live in the time that we…
Colorado Lottery Director Tom Seaver presented “Play On—Getting Our Brand Under Our Fingernails.” On October 19, 2019, the Colorado Lottery sponsored a first-ever community cleanup of…
Kim Welsch, Marketing Specialist, Wisconsin Lottery, described how a new beneficiary TV ad campaign is helping to educate residents on “ALL the benefits of the lottery,…