NOVOMATIC Lottery Solutions (NLS) presented “Stayin’ Alive.” Pall Palsson, Senior Director, Corporate Innovation & Strategy, and Agnieszka Rylska, Marketing Manager, NOVOMATIC Lottery Solutions (NLS) talked about…
Browsing: DC 17
Anne-Marie Voyer, Department Manager, Product Management & Development, Loto-Québec, discussed Ultime, a $100 scratcher. This was not Loto-Québec’s first $100 ticket. In fact, it has sold…
Former Congressman Jon Porter, Founding Member & President/CEO of The Porter Group, talked about how lotteries can play an active role in shaping federal legislation. “You’re…
DC Lottery Marketing Director John Gorman put the spotlight on DC-7’s. The D.C. Lottery’s most successful instant ticket this past year was not one of its…
Jodie Warren, Director of Campaign Management, MDB Communications presented “Connection Marketing: Product Development Beyond the Expected.” “How do you find brands with a natural point of…