NC Education Lottery’s Digital Journey . . . 11 Years in the Making Randy Spielman, Deputy Executive Director of Product Development & Digital Gaming, North Carolina…
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Focus on the Player: NCEL’s New Claim Center Creates Memorable Winning Experience Terri Rose, Deputy Executive Director, Brand Management & Communications, North Carolina Education Lottery Download…
2023: Hawkeye Scratch Tickets Come to Life Kassandra Trenary, Director, Marketing & Advertising, Iowa Lottery Download Presentation Kassandra Trenary, Director of Marketing & Advertising at the…
Arizona Adventure 2.0 Shelby Alessi, Sr. Marketing & Communications Manager, Arizona Lottery Download Presentation Shelby Alessi, the Senior Marketing & Communications Manager at Arizona Lottery, discusses…
Second Chance: Empowering Insights Rooted in Digital Engagement Shad Barnes, Senior Manager, Digital Marketing, Oregon Lottery Download Presentation Shad Barnes, Senior Manager of Digital Marketing at…
Sponsorship ROI: Evaluation & Measurement—It Matters! Cory Trottier, Marketing Manager, North Carolina Education Lottery Download Presentation Cory Trottier, Marketing Manager at the North Carolina Education Lottery,…
A Year Without Launching $1 Scratch Games Katherine Cundiff, VP, Product Development & Research, Georgia Lottery Corp. Download Presentation Katherine Cundiff, VP of Product Development &…
Turning Tickets Into Trails: Telling Our Proceeds Story Scott Chavkin, Marketing Director, Colorado Lottery Download Presentation Scott Chavkin, Marketing Director of the Colorado Lottery, discusses Colorado’s…
North Carolina’s $50 Launch Strategy Vicky Scott, Scratch-off Product Manager, North Carolina Education Lottery Download Presentation Vicky Scott, the Scratch-off Product Manager at the North Carolina…
Refreshing the $2 INSTANT Category Michelle Bui, Product Manager, OLG Download Presentation Michelle Bui, Product Manager at OLG for Instant Games, unveils the $2 instant category…