3 12, 2019

Draw Game Panel

2020-02-18T12:22:23-05:00

PANELISTS - Scott Kenyon, Draw Games Product Manager, Massachusetts Lottery - Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery - Julie Terrell, Draw Games Coordinator, Texas Lottery - Moderator: Byron La Fleur, Associate Publisher, La Fleur’s Magazine The Draw Game Panel focused on what areas of innovation need to be explored in draw [...]

Draw Game Panel2020-02-18T12:22:23-05:00
3 12, 2019

FY20 Draw Game Strategy: Scott Kenyon (Massachusetts Lottery)

2020-02-18T12:21:36-05:00

Scott Kenyon, Draw Games Product Manager, Massachusetts Lottery discussed the lottery’s draw games strategy. “As a lottery with a heavy focus on Instant Tickets and Keno, the Massachusetts Lottery developed a FY20 Draw Game strategy that focuses on challenging long-standing assumptions about our players and market,” said Kenyon. For example, in-state game drawings will be [...]

FY20 Draw Game Strategy: Scott Kenyon (Massachusetts Lottery)2020-02-18T12:21:36-05:00
3 12, 2019

Daily Draws: Stephanie Weyant (Pennsylvania Lottery)

2020-02-18T12:20:57-05:00

Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery showed how lotteries can increase draw game sales, in some cases by as much as 80%, without a matrix change or price increase. The solution is daily drawings. She shared the sales impact of changing two games—Match 6 Lotto and Cash 4 Life—from twice weekly [...]

Daily Draws: Stephanie Weyant (Pennsylvania Lottery)2020-02-18T12:20:57-05:00
3 12, 2019

Fireball Launch: Julie Terrell (Texas Lottery)

2020-02-18T12:20:24-05:00

Julie Terrell, Draw Games Coordinator, Texas Lottery focused on the April 2019 launch of the add-on Fireball game. To ignite the fire, the lottery focused on retail, digital and app promotions. To stoke the fire, “we continued with all the messaging but switched out for launch messaging and added POS, a statewide player promotion, promotions [...]

Fireball Launch: Julie Terrell (Texas Lottery)2020-02-18T12:20:24-05:00