PANELISTS – Scott Kenyon, Draw Games Product Manager, Massachusetts Lottery – Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery – Julie Terrell, Draw Games…
Browsing: Draw Game Segment
Scott Kenyon, Draw Games Product Manager, Massachusetts Lottery discussed the lottery’s draw games strategy. “As a lottery with a heavy focus on Instant Tickets and Keno,…
Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery showed how lotteries can increase draw game sales, in some cases by as much as 80%,…
Julie Terrell, Draw Games Coordinator, Texas Lottery focused on the April 2019 launch of the add-on Fireball game. To ignite the fire, the lottery focused on…