Lottery innovator EQL Games has signed an agreement with the Michigan Lottery to provide digital content through its iLottery platform. This agreement will initially feature games…
Month: August 2022
The South Carolina Education Lottery (SCEL) is looking for a touchdown with its two licensed college football instant games. “For the first time in our lottery’s…
Maryland Lottery and Gaming shattered records on all fronts in Fiscal Year 2022, generating an all-time high of $1.511 billion in contributions to support the state’s…
There is no denying that Fast Play games hold tremendous appeal in today’s fast-paced consumer-driven, Covid-recovering world. Consumers are drawn to how easily they can purchase…
Ten years ago, when eight U.S. lotteries offered Fast Play games, annual sales hovered below $73 million (FY2011). By FY2021, U.S. sales had grown to over…
Licensed brands play a fundamental role in the game portfolio, but they are beginning to be used differently throughout the lottery ecosystem. These new roles emphasize…
They can be kooky, spooky, and altogether ooky, but the first family of gloom is more appealing than ever! The California Lottery, Mississippi Lottery Corp., Pennsylvania…
In 2007, only five lotteries sold scratch tickets for more than $20. At the time, the $20+ price point category generated about $4 billion in revenue,…
When used effectively, brands are an authentic way to connect with players and link the retail and all-important digital experience to drive lottery revenues. However, considering…
Facebook Twitter LinkedIn The top licensed brand report examines consumers’ favorite licensed brands instant games each year. La Fleur’s Magazine surveyed Alchemy3, IGT, Pollard Banknote and…