After winning the 2021 International Gaming Award for Lottery Product of the Year for its lottery mobile app, IGT forged ahead with further enhancements to its…
Year: 2022
Most U.S. lotteries do not have enough data to truly understand their players’ behaviors. Their information is limited to focus groups and research efforts, where they…
FY22 results cement iLottery as a powerful growth engine. For NPi’s partners that closed FY22 on or before June 30, NPi’s network experienced triple-digit increases —…
Second-chance promotions are still one of the most exciting ways for lotteries to spur engagement and connect directly with players. Take the recent Gems $7 Million…
By Stephen Ortiz, Director, Marketing & Sales, Kansas Lottery (Unabridged Version Here) The focus for FY23 is around the continued engagement of existing members and increased…
By Merrill Fullerton, eCommerce Growth, Atlantic Lottery Corporation Last year, 2nd Chance evolved from a contest to a platform, offering monthly prize draws, but also incremental…
“We increased our mobile cashing to $25k, updated the Welcome Journey for new members, reorganized our website header to isolate and highlight the MyLotto Rewards section,…
By Stephen Ortiz, Director, Marketing & Sales, Kansas Lottery One enhancement worth mentioning would be the Coupon Wallet/Storage Enhancement that launched in FY21. It has been…
By Joshua Johnston, Deputy Director, Washington’s Lottery First, I’d like to talk about the strategic reasoning for developing and enhancing our MY LOTTERY 360. As a…
By Randy Spielman, Deputy Executive Director, Product Development and Digital Gaming, N.C. Education Lottery In FY22, the NCEL’s Lucke-Rewards loyalty program launched a number of special…