The world is changing fast. As artificial intelligence (AI) continues to evolve, many industries are embracing it as a way to automate processes, reduce costs, and…
Year: 2023
Players face frustration and confusion when their interactions with lottery don’t align with the level of convenience, consistency, and choice they enjoy elsewhere as consumers. They…
Lotteries have long understood that destination trips make fantastic prizes. They provide adventure, relaxation, and rejuvenation, which can be incredibly enticing for those looking to escape…
The past decade has witnessed a 3% decrease in sales for in-state lotto games across America. The continuing durability of national lotto games such as Powerball…
As lotteries conceive new instant games for the upcoming holiday season, developing creative ways to make their holiday games stand out becomes increasingly difficult. With more…
The Oklahoma Lottery recently launched its Fast Play category in October 2022, and the game has exceeded expectations. “It’s done so much better than expected. We’re…
By John Gilliland, Public Information Officer, Arizona Lottery The Arizona Lottery consistently researches new games to better serve players and deliver new products that align with…
The Missouri Lottery now offers Wild Ball™, a new add-on option, for each of the two daily numbers drawings for Pick 3 and Pick 4. “To…
The Missouri Lottery now offers Wild Ball™, a new add-on option, for each of the two daily numbers drawings for Pick 3 and Pick 4. “To…
The Massachusetts Lottery is running its first paid advertising campaign for The Numbers Game in years. “The new slogan for the game is ‘Everybody has a…