MADISON, Wis. – On Sunday, April 23, 2023, the Wisconsin Lottery launched Fast Play, a new group of lotto games that combine instant wins with a…
Year: 2023
As we celebrate Earth Day this Saturday, the Massachusetts State Lottery app has made a measurable impact on the environment since the launch of a mobile…
International Game Technology PLC (“IGT”) (NYSE:IGT) today announced that it has signed a licensing agreement with the Maine State Lottery (“Maine Lottery”) for IGT’s patented Cash…
When Abby Morgan, Director of Marketing & Product Development, first joined the Oklahoma Lottery almost a year ago, her director, Jay Finks, gave her a small…
Facebook Twitter LinkedIn Montana Lottery Launches Retailer Training Video Series By Daniel Iverson, Content Manager, Montana LotteryWhile some challenges vary by jurisdiction, others apply to all…
If you ask Scientific Games’ longtime draw games expert Leslie Badger, the Fast Play category of games is a category all its own. The on-demand terminal-generated…
The latest version of IGT’s Winner’s Choice™ program harnesses iHeartRadio to deliver a blitz of promotional bang for no licensing bucks. Lotteries working with limited budgets…
It is no secret that to optimize lottery product sales at retail, standing out among the clutter is key. In fact, research shows that approximately half…
BCLC launched its sixth omni-channel ticket, 88 Fortunes, in January. “This [$5] ticket targets those who play or are interested in playing across our three channels:…
The Oregon Lottery’s winter 2023 marketing is focused on Second Chance and Mobile App adoption. “We’re dedicated to growing our 1:1 relationship with our players. The…