Eesti Loto is implementing a stricter age limit for lottery participation following a legislative amendment adopted by the Riigikogu. Effective January 1, 2026, the minimum age…
Year: 2025
Lotteries have an intimate understanding of just how quickly social media posts can turn sour. Even a benign post sharing the good news about a big…
Industry expert and head of content development for the Brightstar iLottery Game Studios, Adele Lawton, sheds light on the nuanced processes, creative inspiration, and collaborative efforts…
Innovation means creating new things—new concepts, fresh mechanics, and new ways of engaging players. Achieving this is never easy. Across the iGaming landscape, thousands of studios…
The lottery industry stands at an inflection point. While digital transformation has revolutionized nearly every sector of entertainment and commerce, lottery operators face a uniquely complex…
Ahead of the fall Phoenix conference, La Fleur’s invited lotteries to submit their best ad spots and vote on the year’s standout creative. Four Fleurry winners…
EQL Games is proud to announce a new studio partnership with Lottoplay, a premier content provider in the iLottery market. This partnership brings EQL Games decades…
Snow fell as commissioners, executive directors, marketing staff, finance personnel, agency partners, vendors, and I arrived at a beautiful resort in Vermont. It was the fall…
Amid a retail environment filled with competition for consumer attention—and wallets—lotteries face an urgent challenge: standing out at the point of sale. Great games and powerful…