Vasia Bakalis, Marketing Director, INTRALOT The retailers are the face of the Lottery. They are the people who come in contact on a daily basis with…
Author: Byron LaFleur
Jennifer Westbury, EVP, Sales & Customer Development, NEOPOLLARD Interactive In a world where retail and digital are converging, interactive strategies offer lotteries new opportunities to attract…
Pall Pallson, Senior Director of Corporation Innovation & Strategy, NOVOMATIC Lottery Solutions Marc Chabrand, Director, Marketing and Distribution Services, NOVAMATIC Lottery Solutions Local draw games are…
Manolo Calvo, Owner, Interprod
Christopher Wright, Instant Win Product Manager, IGT
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Once considered a fad, social media has become the epicenter of most consumers’ online experience. Many social media users express a profound connection to sites like…
What’s the one blueprint you can’t afford to be prescriptive about? A go-to-market (GTM) strategy. It provides the outline for how you will deliver your product…
Baseball teams and the lotteries have more in common than other industries. Both are monopolies. A new upstart baseball team is not going to appear in…