Veronica Varhaug, Manager, Lottery Marketing Communications, BCLC Lotto Express 2 is a BCLC proprietary software solution that allows players the opportunity to purchase lottery in-lane at…
Author: Byron LaFleur
Laura Solano, Director, Colorado Lottery When the Colorado Lottery comes out with a new game, it’s a pretty big deal. So for the introduction of Lucky…
Vernon Kirk, Director, Delaware Lottery Gerald Aubin, Director, Rhode Island Lottery Norm Lingle, Executive Director, South Dakota Lottery John Myers, Acting Director, West Virginia Lottery VLTs…
Ned Shugrue, Business Development Mgr., Olson 1to1 We all want loyal players, those who play and celebrate the lottery often, and share their experiences with others.…
Jaime Clausen, Media Director, LatinWorks Consumer media habits have dramatically shifted over the past several years, providing many opportunities as well as challenges for marketers. Mobile…
Kristen Knape, Strategic Planning Director, David&Goliath; Chris Kwak, Strategist, David&Goliath Intrigued by the core values of millennials, the California Lottery used a unique cocreation research methodology…
John Gorman, Marketing Director, DC Lottery The DC Lottery looks to its own backyard for inspiration when developing new scratch tickets. Concepts like The Racing Presidents,…
Diana Pratt, Brand Manager, Instants, OLG In fall 2016, OLG will introduce two types of gift cards: LOTTO MAX and LOTTO 6/49 cards with partners Blackhawk…
Bishop Woosley, Director, Arkansas Lottery Sarah Taylor, Director, Hoosier Lottery Jeff Anderson, Director, Idaho Lottery In-state lottos allow lotteries to differentiate their lotto product offering for…
Adam Perlow, Vice President of Sales Force Automation Solutions, IGT Adam Perlow will discuss the benefits of ‘Big Data’ and how analytics and data visualization are…