When Virginia Lottery research findings indicated Alchemy3’s “Let’s Make a Deal” licensed property could be a great fit, management went “all in.” And what better way…
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In the ever-evolving landscape of iLottery, innovation is the key to capturing player engagement. As a data-driven lottery partner, Scientific Games continues to lead the charge…
Retail foot traffic is critical for spontaneous lottery purchases. The challenges: Buy online, pick up in-store and e-commerce factors are working against spontaneous purchases by keeping…
La Fleur’s Magazine surveyed lotteries on their best-selling eInstant games (North America: FY24 & Europe: Calendar 2023.) ALC Atlantic Lottery Corp. (ALC) relaunched eInstant games in…
“The speed at which the research and analytics field is changing requires continued discussion of not just what is new now, but how we will evolve…
By Nikolina Gabelica, Head of Lottery, EveryMatrix The lottery and gaming industries are experiencing transformative changes, requiring operators to evaluate their technological infrastructure carefully. For many…
Facebook Twitter LinkedIn Search Search Austin 2024 Austin 2024: Through the Years with Terri Markle & Bruce LaFleur, La Fleur’s Magazine Austin 2024 1 Min Read…
Massachusetts Governor Maura Healey signed the fiscal year 2025 state budget in July 2024, which includes provisions to legalize online lottery sales in the Commonwealth. La…
By Michael Robbie, Vice President, Marketing & Insight Lotteries increasingly rely on great technology to attract and retain players and drive revenue for good causes. As…
By Nikolina Gabelica, Head of Lottery, EveryMatrix In the May edition, we focused on innovation and responsibility, highlighting the AI features supported by EveryMatrix. As we…