Charlotte Motor Speedway in North Carolina recently served as a testing ground for a well-known second-chance lottery promotion from Scientific Games. Since 2011, the global lottery…
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By Frank Cecchini, Head of Lottery, Evoplay Why Do People Play the Lottery? Why do millions of people, despite knowing the slim odds, continue to play…
In July 2024, the Ontario Lottery and Gaming Corporation (OLG) and Lotto Max launched Thrift Drop, a promotion that allowed Ontarians the chance to buy limited-edition…
A month after the Texas Lottery launched its $1,000,000 Cash Blast game, complete with a chance to fly to the edge of space with Space Perspective,…
The top non-$1 instant games sold in North America shared similar characteristics: high price points, high prize payouts, and compelling themes. Below is a roundup of…
Licensed games with broad appeal, strong brand recognition, and diverse prizing and promotional opportunities are a proven strategy for acquiring new lottery players and engaging existing…
Derek Gwaltney, from the age of 10, had an entrepreneurial mindset where he would wander around the boundaries of local golf courses, finding lost golf balls.…
In July this year, the Illinois Lottery celebrated 50 years of playing, winning, and giving back to good causes. To celebrate, the Lottery embraced ‘70s nostalgia…
It’s that time once again when the Olympics rolls around and brings together people from all over the world. Paris 2024 represents more than a major…
The Idaho Lottery celebrated its 35th Anniversary with a variety of events and promotions across the state. Highlights include special edition scratch tickets and a rolling…