Ninety-nine lottery players will soon have the experience of a lifetime. As GAME OF THRONES scratch, Fast Play and digital games launch in the U.S., Scientific…
Browsing: Magazine
Everything is bigger in Texas, as the saying goes. So it’s not surprising that one year after launching its successful Cash Blitz family of scratch tickets…
Localized content is relevant for players, reinforces a lottery’s commitment to its jurisdiction, and strengthens consumers’ loyalty to their state lottery. IGT partners with customers such…
Everything has always been bigger in Texas. It begins with the Lone Star State’s geographical area—it’s the second largest state in the U.S.—and doesn’t stop with…
In today’s marketplace, inclusive marketing’s success is hardly surprising. It reflects America’s ever-growing diversity. In 2020, the U.S. Census Bureau projected multiracial, Hispanic and Asian American…
“Why fit in when you were born to stand out?” This oft-attributed Dr. Seuss quote encapsulates the lottery industry’s challenge at retail. Lotteries are often compared…
Ever wondered what it takes to create outstanding games that engage and excite players? Pollard Banknote has been investing in a world-class team that has been…
[table id=1 /] In 2022, the Montana Lottery sold out of their Montana Millionaire Raffle in less than 30 hours. Last year, they added 100,000 more…
Illinois Lottery Richard Fairbanks, VP Retail Performance We are partnering with leading lottery vendors to develop flagship lottery stores. In each store, we are streamlining and…
It’s been all over the news that retailers are reevaluating self-checkout technology. Target capped the number of items allowed at self-checkout lanes. Dollar General removed self-service…