National CineMedia (NCM) presented “Connect with Customers at Their Favorite Entertainment Destination: The Movies.” Chris Aragon, NCM’s Sales Director, Local Sales, focused on the 2018 box…
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NeoPollard Interactive (NPI) presented “The Big Data Behind Big Jackpots.” According to Julin Shaw, NPI’s Director, Marketing, big jackpots are the best way to get first-time…
Andrew Leeper, Brand Strategy Coordinator, Texas Lottery presented “LUCK HAPPENS: A Case Study in the Art of Scrappiness.” In 2017, the Texas legislature reduced the Texas…
Worldpay Gaming presented “Understanding Lottery Player Behavior by Leveraging Card Data. Andrew Crowe, Worldpay’s VP, Emerging Markets, examined data stream. He first focused on the data…
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The Texas Lottery has announced that its responsible gaming initiatives have been verified by the North American Association of State and Provincial Lotteries (NASPL) and the…
Richmond, Va. – The Virginia Lottery has introduced a new campaign to recognize exceptional individuals who got their start in Virginia public schools. Launched on September 4, Made…