The Arizona Lottery launched its new $5 Arizona 7 Scratchers game, featuring three different Grand Canyon State scenes designed by its own artist-in-residence Emily Costello. She is…
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The Virginia Lottery launched its new Alexa skill in December. The application was programmed by COLAB, based in Richmond, Virginia. La Fleur’s interviewed COLAB President Eddie…
Stephen Durrell was named Kansas Lottery Interim Executive Director in January 2019. He is an 11-year veteran of the agency. La Fleur’s interviewed him recently for…
La Fleur’s 2019 D.C. conference will be held May 13-16, 2019 at the Jack Morton Auditorium on the George Washington University campus. Attendees will stay at…
Worldpay Gaming presented “Understanding Lottery Player Behavior by Leveraging Card Data. Andrew Crowe, Worldpay’s VP, Emerging Markets, examined data stream. He first focused on the data…
Scientific Games presented “Tech Trends to Drive Engagement.” Amy Hill, Scientific Games’ VP, Digital Content Studio, focused on today’s tech-savvy customers, who demand engagement, convenience, local…
NeoPollard Interactive (NPI) presented “The Big Data Behind Big Jackpots.” According to Julin Shaw, NPI’s Director, Marketing, big jackpots are the best way to get first-time…
National CineMedia (NCM) presented “Connect with Customers at Their Favorite Entertainment Destination: The Movies.” Chris Aragon, NCM’s Sales Director, Local Sales, focused on the 2018 box…
INTRALOT presented “Find Your Pulse: Using CRM Solutions to Build a Sustainable Lottery Business.” Kylie Reagan, Idaho Marketing Manager at INTRALOT, described CRM as a pillar…
IGT presented “Self-Serving the Consumer Experience.” Dan Morales, Sr. Manager, IGT’s Retail Sales & Analytics, examined the necessity for self-service. According to TechNavio, there is an…