CLIVE, Iowa – Terry Rich’s re-appointment as CEO of the Iowa Lottery has been completed and he will continue to lead the organization for another four…
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That potential trampling of states’ authorities is the basis for the NGA’s letter. Nearly 40 of the US’s 50 state governors appear to be in…
Lottery affiliate marketing is a type of performance-based marketing in which a lottery rewards one or more affiliates for each player brought by the affiliate’s own…
Loto-Québec launched a $100 scratcher called “Ultime” on February 6, 2017. It will be sold for eight weeks culminating with a March 30 drawing for 20…
Lotterywest is rolling out some innovative marketing for their newest instant ticket campaign—Scratchie Family. It’s a first-to-market for Australia with custom paint shipped in for this…
A program through which people voluntarily ban themselves from Maryland’s six casino is being criticized as toothless and unhelpful by local gambling addicts. About 1,400 people…
TRENTON, N.J. – New details are emerging on New Jersey Governor Chris Christie’s proposal to transfer New Jersey’s Lottery to the underfunded pension program. State Treasurer…
Maryland Lottery and Gaming today announced March 2017 revenue numbers for the state’s six casinos: Hollywood Casino Perryville in Cecil County, Horseshoe Casino Baltimore in Baltimore…
Lottery tickets, and places that sell them, could come with a warning: “Gambling can be addictive,” under a bill approved Tuesday afternoon by the Senate Committee…
Given the medium’s growing importance, marketers need to take the broad approach and understand how to weave it throughout their entire content strategy.