Marketing Manager at Colorado Lottery, and Andrew Baker, Director, Creative Technology at Cactus Marketing, described “Play On, Colorado.” Research has shown that Millennials value experiences over…
Browsing: Austin 2017
– Marty Stevens, VP, Marketing & Sales, Atlantic Lottery – Heather Tryon, Category Manager, Instant Games, BCLC – Anne-Marie Voyer, Department Manager, Products & Development, Loto-Québec…
Anne-Marie Voyer, Department Manager, Products & Development at Loto-Québec, focused on “Winners Experience.” This is a five-part program entailing jackpot winners watch, star welcome for winners,…
Heather Tryon, Category Manager, Instant Games, B.C. Lottery Corp. (BCLC), discussed “Taking Crossword to the Extreme.” BCLC has managed to grow the Crossword brand by a…
Dale Bowersock, Scratch Ticket Coordinator at Texas Lottery, gave a rapid fire presentation on scratch ticket initiatives in Texas. He focused on holiday products, oversized tickets,…
Wendy Ahlm, Director, Advertising & Marketing, New Mexico Lottery, focused on homegrown scratchers. Her presentation entitled “I Love New Mexico” examined the organization of a scratcher…
Missouri Lottery Executive Director May Scheve Reardon presented “Powerball iHeartRadio Music Festival Promotion.” “What kind of promotional prizes ignite lottery players? How about tickets to an…
Marty Stevens, VP, Marketing & Sales, Atlantic Lottery, examined “Customer Experience, Loyalty & Retention. How a customer experiences a brand—not once but over time—determines their perception…
Mike Elwood, Product Manager at Nebraska Lottery, presented “Creative Use of Free Tickets to Offset the Payout Expense.”The lottery has used unconventional prizing to foster replay.…
Ammie Smith, Senior Marketing & Product Development Manager at South Carolina Education Lottery (SCEL), examined the lottery’s instant product and advertising strategy. This presentation provided an…