Connecting Our Fun of Play With Our Purpose of Good Everett Williams, Director of Advertising & Marketing, Florida Lottery Download Presentation Everett Williams, Director of Advertising…
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Atlas Experiences Gold Sponsor Presentation—Benchmarking the Power of 2nd Chances: Growing Your Player Base – Derek Gwaltney, Founder & CEO, Atlas Experiences – Jason Allsopp, Senior…
Experiential Promotions Christopher Rogers, Chief Marketing Officer, Arizona Lottery Download Presentation Christopher Rogers, Chief Marketing Officer at Arizona Lottery, examined the power of experiential promotions. He…
INTRALOT Platinum Sponsor Presentation—It’s Not Just a Game: Transforming Lottery Games into Lasting Brands – Andrea Williams, VP of Marketing, INTRALOT, Inc. – Darla Oropeza, Director…
The Story of Montana Millionaire Anne Charpentier, Marketing & Sales Director, Montana Lottery Download Presentation Anne Charpentier, Sales and Marketing Director at the Montana Lottery, delivered…
National CineMedia Gold Sponsor Presentation—We Get Audiences – Staci Tursi, SVP, Advertising Sales, National CineMedia – Manu Singh, SVP, IA & Data Sales Strategy, National CineMedia…
Maximizing Impact: Texas Lottery & Dallas Cowboys Partnership Steve Helm, Media Relations Director, Texas Lottery Download Presentation Steve Helm, Media Relations Director at the Texas Lottery,…
element54 Gold Sponsor Presentation—Breaking the Norm(s): Optimizing Creative Campaigns Beyond Benchmarks Bernie Malinoff, President, element54 Download Presentation Bernie Malinoff, President of element54, examined the shifting landscape…
Moving North Carolina Students Forward Terri Rose, Chief Brand Officer, North Carolina Education Lottery Download Presentation Terri Rose, Chief Brand Officer of the North Carolina Education…
Frogger & Retailer Promotions: Leveraging the Sales Team to Optimize Marketing Efforts Ashley Carel, Chief Marketing Officer, Missouri Lottery Download Presentation Ashley Carel discusses the Missouri…