Ashley McNatt, Marketing & Advertising Director, Arkansas Scholarship Lottery SUMMARY In January and February, Arkansas Scholarship Lottery ran a social media influencers campaign on its 5-buck…
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Katherine Cundiff, Vice President, Product Development, Georgia Lottery Corporation SUMMARY Increasing ticket sales and the transfer of funds over to state beneficiaries remains a primary goal…
Justin Rock, Deputy Secretary of Product and Sales, Florida Lottery Summary: I will provide an update on the Scrath-Off Floor Merchandising project with Southeastern Grocers (Winn-Dixie),…
Brittany D’Haenens, Director of Marketing, IGT Indiana on behalf of the Hoosier Lottery As consumers’ expectations for convenience and personalized experiences continue to evolve, creating meaningful…