The Texas Lottery launched its POWER X family on January 3. There are five price points, including a $3 POWER 30X Crossword. This complements the lottery’s core $3 Crossword game.
“This strategy allows us to get two $3 crossword style games displayed at retail and expand the visibility and sales for this game style,” said Robert Tirloni, Products Manager, Texas Lottery. The $3 crossword game that launched as part of the January 2021 family was very successful indexing at 170 so we like the results we are seeing from this approach.”
Tirloni added that last year’s $20 multiplier family game was ranked 12th and the $10 game was ranked 15th in scratch ticket sales. “The January multiplier family is extremely important to our sales success and helps us achieve our goals. This will be even more important this fiscal year as we are competing with a record-breaking sales from FY 21,” he said.