Lotteries are aggressively testing non-traditional providers of media to help reach a wider audience. Among the trending channels are podcasts, out-of-home (OHH) digital buys, and in-store…
Day: February 13, 2022
During the January 2021 billion-dollar jackpot run, the Pennsylvania Lottery had 60,000 first-time depositors, four times more than any calendar month in the prior year. The…
Are your teams taking full advantage of this unique industry tool? On the scale of useful innovations, “RMI is a breakthrough for the industry,” enthused one…
Maine, New Hampshire & Vermont Lotteries send players to tour with Superstar Lee Brice The Maine, Vermont, and New Hampshire Lotteries, known as the Tri-State Bloc,…
To hear the video’s sound, click the volume button on the Track Slide/Play Bar. It looks like 5 bars increasing in size. To read more, click…
While the sparkle of holiday sales is just wrapping up for product managers, planning for 2022 soon begins. But before everyone broke out the eggnog, ornaments,…
While most of us want to leave 2020 behind, the year saw trends that are continuing into 2022 and may be here to stay. One explosive…
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