The Pennsylvania Lottery rings in its 50th anniversary on March 7, 2022. In conjunction with this special anniversary, it is launching a brand campaign entitled “Lottery…
Day: February 13, 2022
The Connecticut Lottery Corp. (CLC) did a lot of research to come up with the winning design for its 50th Anniversary logo. It had to branch…
Missouri Lottery launched its first-ever $50 ticket, called “Millionaire Blowout,” on January 31, 2022. Printed by Scientific Games, it features an 80% prize payout. “Our estimated…
The Texas Lottery launched its POWER X family on January 3. There are five price points, including a $3 POWER 30X Crossword. This complements the lottery’s…
The Florida Lottery is kicking 2022 off with the X THE CASH Family at $1, $2, $5 and $10 price points. “The multiplier themed games are…
South Carolina Education Lottery (SCEL) launched its 20th Anniversary Campaign in January. “Each month we will launch either an updated throwback ticket or a South Carolina…
Virginia Lottery launched its 777s FOG on January 4. There are four price points ($1, $2, $5, and $10). The tickets feature “added chances to win…
Michigan Lottery combined two popular themes—luck and multiplier—to create its new LuckyX FOG. “We pivot quickly from one overarching merchandising strategy (holiday) to our FOG lineup…
New Hampshire Lottery will market two “faux family of games” (FFOG) in fiscal 2022. The Luck family launches on January 31. “They don’t all have a…
The South Carolina Education Lottery (SCEL) launched Cash Pop in February. “Cash Pop is not a new game to the market, but here in South Carolina,…