The Idaho Lottery launched a fascinating omnichannel campaign based on Alchemy3’s Cabela’s brand. They took a unique approach by intentionally downplaying the brand on the face…
Day: April 11, 2022
On the evening of January 22, John S. from Jasper, Ga., settled in for the night. Opening the Georgia Lottery Corporation (GLC) app, he played the…
The Virginia Lottery wanted to take a holistic look at its scratch tickets. So, when it issued its most recent scratch ticket request for proposal (RFP),…
Atlas Experiences is delivering a certifiable superstar to at least 15 lotteries, and growing, with its “Living Lucky with Luke Combs” Promotion and Private Concert. Luke…
The maturation of iLottery programs has proven that iLottery offers more protections for players than are available through traditional retail play. While retail products remain anonymous,…
La Fleur's March April 2022 – Floridas One Number Wonder