This Week in Lottery: Bourbon Branding and Billion-Dollar Billboards,Top developments shaping the lottery industry—from cultural collaborations and retail tech upgrades to creative video campaigns drawing buzz…
Year: 2025
INTRALOT S.A. is pleased to announce that its U.S. subsidiary, INTRALOT, Inc,. has extended its gaming systems contract with the New Hampshire Lottery Commission for an…
Abby Morgan, Director, Marketing & Product Development, Oklahoma Lottery ChatGPT and Midjourney have become essential tools in our marketing department, helping us generate creative content and…
Since the post-pandemic boom in experiential marketing, lotteries have pushed the boundaries of second-chance promotions. These prizes grab attention but must also deliver experiences that tap…
Success begins with strategy. In the retail landscape, a well-defined merchandising strategy that incorporates the science behind consumer behavior and fosters customer loyalty will produce impactful…
This Week in Lottery: Legislative Showdowns, Retail Expansions, and Milestone Celebrations Top developments shaping the lottery industry—from digital restrictions and new product launches to anniversary campaigns…
“Hot 7’s” by the New Jersey Lottery, posted on March 28, 2025, spoofs steamy romance novels to promote its Hot 7’s scratch-offs. With sultry book titles…
Allwyn, operator of The National Lottery, has significantly expanded its partnership with online home delivery platform Snappy Shopper, with 172 independent National Lottery retailers now selling…
La Fleur’s sat down with Karri Paavilainen, IGT Vice President, iLottery Products and Services, to discuss how IGT’s Player Marketing Services team helped deliver over 600…
BL Promos is proud to celebrate 50 years of serving the lottery and gaming industry, as well as state agencies and other organizations throughout the U.S.…